Six Flags extends partnership with Coca-Cola
Extension includes the creation of innovative activations and unique in-park offerings, such as VIP lounges, specialty beverages, tentpole events & festivals, and first-of-its-kind experiences
Six Flags Entertainment Company announced Tuesday the extension of their multi-year partnership with The Coca-Cola Company.
“Coca-Cola is a best-in-class company that creates many unique ways to activate with our guests and elevate their experience throughout the season,” said Stephanie Borges, Global Vice President of Marketing and Partnerships at Six Flags Entertainment Company. “This renewed partnership will deliver new areas of opportunity and allow us to engage with our multi-generational guests in a more authentic way.”
"We are excited to continue our long-standing partnership with Six Flags, and are energized about the future,” said Rachel Chahal, Director of Amusement Partnerships for The Coca-Cola Company. “Together, we will continue to refresh Six Flags guests every season.”
Aside from Coca-Cola retaining exclusive beverage rights at all Six Flags locations, this extension will also create innovative activations and unique in-park offerings, such as VIP lounges, specialty beverages, tentpole events & festivals, and first-of-its-kind experiences.
One of these experiences is a new endeavor in eGaming, which is expected to debut sometime in 2023. Additional details pertaining to the eGaming experience were not immediately provided.